About Us...

• Who we are
• What we do
• How we do it

Canopy is an independent media sales specialist providing media owners with a sales and management resource.

We specialise primarily in the areas of Inserts, Print, Reader Offers and Data Sales and Management. We work with clients delivering targeted revenue streams through a range of defined services.

Meet the team

• Chris Grey

  Director

  0845 544 0936

  07847 303 726

  chris@canopymedia.co.uk
• Shereen Benzaina

  Media Sales Manager

  0845 544 0935

  shereen@canopymedia.co.uk
• Emma Young

  Insert Sales Co-ordinator

  0203 353 2872

  emma@canopymedia.co.uk
• Kamila Lewandowska

  Digital Sales & Marketing Manager

  0203 353 3828

  0845 508 9846

  kamila@canopymedia.co.uk
• Daniel Harbuz

  Media Sales Executive

  0845 544 1904

  07872 456 846

  daniel@canopymedia.co.uk
• Jonathan Toy

  Media Sales Executive

  0845 544 1857

  07872 463 836

  jonathan@canopymedia.co.uk
• Rachel Chamberlain

  Ad Planner

  07834156260

  rachel@canopymedia.co.uk

Based in London in the heart of the agency world our approach is to be front of mind as much as possible.

Providing innovative solutions for clients in a cluttered advertising medium. We go that extra step to ensure that both our client, the agency and the advertiser knows that they have a great deal in place. We will provide clear direction on how to present the opportunity in the market place understanding how best to position each opportunity and how to manage it accordingly. We realise that each opportunity can also be an important communication vehicle for each client so we try to ensure the work we do compliments any CRM strategy already in place. Most importantly we will provide a clear strategy on how to achieve forecasted revenue streams so clients can budget with confidence.

• Media Sales Management
• Print Production
• Reader Offers

Inserts

Canopy Media has managed the Guardian & Observer inserts portfolio since 2007, we have adapted and evolved to changing market place which has been subject to a number of pressures over recent years including circulation drops and increased print costs. In the face of these issues though technical expertise, a savvy approach to business and effective client management, Canopy has developed GNM’s inserts inventory into a multi channel revenue stream. A as result the various publications have consistently hit budget and the Guardian has outperformed its competitors in terms of overall market share.

Email and Data

Data driven direct marketing campaigns have proven to be one of the most effective methods of achieving greater response as well as customer acquisition.

At Canopy we create direct response campaigns that deliver market leading results through ethically sound, yet innovative treatment of data. We work with trusted media owners, creating opportunities that can deliver an advertiser’s offer to a valuable audience. Campaigns are sent from and endorsed by the media owner, creating stand out amongst the clutter of digital marketing messages, and dramatically increasing performance of the campaign against the norm.

In the right hands your email and data marketing activity can be completely transformed.

Here are some of the services we provide: Email Creation, Email Broadcast, Analysis, Consultancy.

Today’s insert market place has seen a dramatic increase in the importance of sourcing paper and print services cost effectively. At Canopy Media we organise insert print and delivery for many of our clients which allows us to ensure that we are keeping our client’s production costs to an absolute minimum.

To ensure we receive the keenest print prices, to allow maximum ROI for our insert clients, we have negotiated competitive rates with our print partners, providing savings that we can pass on to you.

Speak to us today if you would like a free, no obligation print quote.

The reader offer market has grown exponentially over the last decade as media owners use the value of their brands to promote product to their readership. Consumers identify significantly more with companies they have interacted with and therefore are more likely to buy products endorsed by the host.

From the initial test stage through to national roll out we will provide consistent analysis of each campaign based on the following;

• Media channel response, conversion and uplift
• Remuneration
• Lifetime value
• Order fulfilment

Insourcing

Whether it is a 3rd party insert or a national media opportunity we have the expertise to make a difference.

Targeted at businesses that see insert revenue as an ancillary channel or have yet to venture into the market place, our service revolves around providing a bespoke solution for each client.

 

Outsourcing

A service established for established media owners! In today’s market place revenue stake-holders need to know their media opportunities are in safe hands and achieving forecasted revenue streams.

If out-sourcing feels too much of a leap of faith then In-sourcing is the next step. It provides the media owner with the experience, expertise and direction whilst retaining control of their media.

At Canopy we have vast experience of providing this expertise alongside providing the administrational support needed to manage each opportunity from start to finish. We work as a cost of sale removing the traditional overheads from the P&L leaving media owners with the piece of mind that their business is in good hands.

Clients - who we work with…

• 
  Emma's Diary

  Emma’s Diary is the number one parenting title... Read more »

Emma's Diary

Emma’s Diary is the number one parenting title, distributed free via GP surgeries throughout the UK, with gift packs and a website which provides a complete on-line guide to pregnancy.

Emma’s Diary has an unparallel database with national and regional coverage and access to UK Young Families who proactively opt into its service and that of carefully chosen third parties.

Emmasdiary.co.uk is the online information source of Emma’s Diary, the UK’s number one parenting title with over 300k email, postal and telephone records.

Downloads

• Email
• Data

Emma’s Diary
emmasdiary.co.uk is the online information source of Emma's Diary, the Uk's number one parenting title, providing a complete on-line guide to pregnancy and beyond. The subscriber base contains over 300k registrants with email, postal and telephone data appended.

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Emma’s Diary
emmasdiary.co.uk is the online information source of Emma's Diary, the Uk's number one parenting title, providing a complete on-line guide to pregnancy and beyond. The subscriber base contains over 300k registrants with email, postal and telephone data appended.

Download Now
• 
  Auto Trader

  Trader Media group is one of Europe’s largest... Read more »

Auto Trader

Trader Media group is one of Europe’s largest publishers and their flagship brand AutoTrader is a household name representing one of the leading brands in the automotive sector.

Data for this file comes from their insurance generator producing 125,000 quotes a month. Via the online insurance quote engine, Auto Trader Compare, Trader Media Group has handled over 5.5 million requests for insurance quotes since 2007 and this data is now available to rent for direct mail, email and telemarketing purposes.

Downloads

• Email
• Data

Auto Trader
Auto Trader is a household name and trusted brand. autotrader.co.uk is the UK’s largest automotive website attracting over 10 million unique visitors each month. Via its online insurance quote engine, Auto Trader Compare, Trader Media Group has handled over 5.5 million requests for insurance quotes since 2007 and this data is now available to rent for direct mail, email and telemarketing purposes.

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Auto Trader
Auto Trader is the market leading publication for buying and selling vehicles. The magazine is published weekly in 9 regions, providing unrivalled depth and breadth of coverage across the UK.

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Auto Trader
Auto Trader is a household name and trusted brand. autotrader.co.uk is the UK’s largest automotive website attracting over 10 million unique visitors each month. Via its online insurance quote engine, Auto Trader Compare, Trader Media Group has handled over 5.5 million requests for insurance quotes since 2007 and this data is now available to rent for direct mail, email and telemarketing purposes.

Download Now
• 
  The Guardian

  Guardian Media Group plc (often referred to as GMG)... Read more »

The Guardian

Guardian News & Media (GNM) is the national division of Guardian Media Group. It publishes the Group’s flagship national newspapers – the Guardian and the Observer – as well as Guardian Weekly, one of the world’s best-selling international weekly newspapers, and the guardian.co.uk website.

The Group is owned by the Scott Trust. It was founded as the Manchester Guardian Ltd in 1907 when C. P. Scott bought the Manchester Guardian. The Guardian and Observer newspapers are one of the only full colour daily and Sunday newspapers in the UK renowned for providing fact not opinion and at times, a controversial liberal voice.

Downloads

• Email
• Inserts
• Data
• Case Studies

Weekend Magazine
Target an extremely well discerning audience through loose inserts in the Guardian Weekend Magazine. It is read by nearly 1.3 million readers who are young, affluent and highly engaged with the Newspaper.

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Weekday Inserts
The Guardian is the only quality newspaper to take inserts Monday to Friday. Each day the Guardian features a different third section, attracting a distinct readership day to day in addition to the regular readership.

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Guardian Inserts
The Guardian outsourced the management of it's commercial inserts to Canopy Media. See how we successfully managed this activity...

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Guardian Travel
Our unique approach to email marketing focuses on brand affinity between media owner and advertiser. Read how our management of The Guardian's email travel file has been a real success story...

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The Guardian & Observer
The Guardian and Observer newspapers are one of the only full colour daily and Sunday newspapers. Owned by The Scott Trust the papers are renowned for providing fact not opinion and at times, a controversial liberal voice.

Download Now

Guardian Magazine - Memo-Stick
Memo-Stick is a self adhesive sticker on the front of the Guardian monthly magazines. Each campaign provides front page, solus placement therefore creating excellent standout for any advertisement.

Download Now

Sampling & polybagging
Create the ultimate standout by either branding or inserting a sample within the polywrap around the Guardian and Observer magazines. Both provide a powerful message and ensure maximum exposure to the readership.

Download Now

Bound ins
Create stand out whilst targetting the full readership by binding an insert into a section break in either the Weekend or Observer Magazines.

Download Now

guardian.co.uk
Guardian.co.uk is Guardian Newspapers' digital information network, and is one of the busiest online news and information portals in the world. It is internationally recognised for providing quality and in-depth news coverage of world affairs.

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Digital newsletters
The guardian.co.uk digital newsletters provide daily-weekly rounds ups of the latest and most relevant news and offers to it's subscribers.

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• 
  The Observer

  The Observer is Britain’s oldest Sunday newspaper... Read more »

The Observer

The Observer is Britain’s oldest Sunday newspaper and has been keeping readers informed, entertained and sometimes infuriated for more than 200 years.

It is celebrated all over the world for its liberal values and vigorous campaigning and is characterised by brilliant writing from the likes of George Orwell and Clive James, to Andrew Rawnsley and Tim Adams today.

The Observer is part of Guardian News and Media and is owned by the Scott Trust, a unique press proprietor that monitors the progress of its holdings yet rarely intervenes. Not owned by shareholders, dictated to by a press baron or influenced by a political party, Observer journalists are free to present the truth as they see it. The Trust secures the continuity and editorial independence of The Observer.’ John Mulholland, editor

The Observer includes four weekly sections – News, Sport, the New Review and the Observer Magazine, with Observer Food Monthly appearing every fourth Sunday.
For advertisers, the Observer offers something different in a cluttered weekend market and provides the opportunity to reach an upmarket audience who are truly engaged with their paper.

Downloads

• Inserts
• Data

Observer Magazine
The Observer is Britain's oldest Sunday newspaper, and has been keeping readers informed and entertained for more than 200 years. It is celebrated all over the world for its liberal values and vigorous campaigning.

Download Now

Bound ins
Create stand out whilst targetting the full readership by binding an insert into a section break in either the Weekend or Observer Magazines.

Download Now

The Guardian & Observer
The Guardian and Observer newspapers are one of the only full colour daily and Sunday newspapers. Owned by The Scott Trust the papers are renowned for providing fact not opinion and at times, a controversial liberal voice.

Download Now

Sampling & polybagging
Create the ultimate standout by either branding or inserting a sample within the polywrap around the Guardian and Observer magazines. Both provide a powerful message and ensure maximum exposure to the readership.

Download Now

Observer Magazine - Memo-Stick
Memo-Stick is a self adhesive sticker on the front of the Observer monthly magazines. Each campaign provides front page, solus placement therefore creating excellent standout for any advertisement.

Download Now
• 
  AMRA

  Trinity Mirror plc is one of the UK’s largest newspaper... Read more »

AMRA

Trinity Mirror plc is one of the UK’s largest newspaper publishers, with an award winning portfolio including:

• Five National newspapers
• Over 160 Regional newspapers
• 500 plus digital products

 

Trinity Mirror Regionals is the regional division of Trinity Mirror. They currently have over 62 daily and weekly newspapers that they print and distribute. AMRA Direct are the sales house (owned by Trinity Mirror) who look after the TMR portfolio alongside other 3rd party contracts.

Downloads

• Case Studies

Reader Offers
The Reader Offer market has grown exponentially over the last decade as media owners use the value of their brands to promote product to their readership. See how we helped AMRA...

Download Now
• 
  Progressive Customer Publishing

  Progressive is one of the fastest growing media groups... Read more »

Progressive Customer Publishing

Progressive is one of the fastest growing media groups, operating in four continents and with companies working across the full range of media platforms.

The PCP publish in excess of 100 magazines, manage over 100 websites, host more than 70 events and work with over 500 major companies producing data analysis and market insight reports. The PCP magazines, supplements, newsletters, company reports, thought-leadership mailings and research reports are incisive, engaging and highly effective in terms of reaching their targeted customer base.

Downloads

• Inserts

Economia Magazine
Economia is the brand new publication for members of the ICAEW. With a reach of 160,000 it focuses on the business , economic and management issues facing the accountancy and finance community.

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• 
  Trinity Mirror

  Trinity Mirror Digital Property is the online property ... Read more »

Trinity Mirror

Trinity Mirror Digital Property is the online property division of Trinity Mirror, one of the UK’s largest newspaper publishers.

Trinity Mirror Digital Property consists of four brands; SmartNewHomes, email4property, Zoomf and homesoverseas. Each of these sites attracts a unique audience which collectively strengthens the group, generating additional exposure and leads directly from homebuyers and renters.
Trinity Mirror Digital Property has a combined 840,000 visitors a month.

Downloads

• Email

Trinity Mirror Digital Property
TMDP consists of four brands, each attracting a unique audience which generates significant exposure and leads directly from homebuyers and renters. Combined visitors of over 840,00 per month

Download Now
• 
  Haymarket

  Haymarket Consumer Magazines is one of the leading brands in the world... Read more »

Haymarket

Haymarket Consumer Magazines is one of the leading brands in the world of consumer magazine publishing. With over 50 years of publishing experience for demanding consumer audiences, they are now one of the top five customer agencies in the UK.

Haymarket currently produce a wide variety of consumer focussed magazines ranging from What Car? and FourFourTwo through to Practical Caravan and Stuff. Each magazine has a clear editorial and creative process which ensures a great read for each clearly defined audience.

Downloads

• Inserts

Haymarket - Technology
Haymarket is one of the leading brands in the world of consumer magazine publishing. With an Technology reach of over 125,000, they are one of the top five consumer agencies in the UK.

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Haymarket - Over 50s
Haymarket is one of the leading brands in the world of consumer magazine publishing. With an Over 50s reach of over 156,000, they are one of the top five consumer agencies in the UK.

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Haymarket - Automotive & Sport
Haymarket is one of the leading brands in the world of consumer magazine publishing. With an Automotive & Sport reach of over 467,000, they are one of the top five consumer agencies in the UK.

Download Now

Haymarket Consumer Magazines
Haymarket Consumer Magazines is one of the leading brands in the world of consumer magazine publishing. With over 50 years of publishing experience for demanding consumer audiences, they are now one of the top five customer agencies in the UK.

Download Now
• 
  Absolute Radio

  Absolute Radio is one of the UK's three Independent National Radio stations... Read more »

Absolute Radio

Absolute Radio is one of the UK’s three Independent National Radio stations. Spanning across a family of stations including its Absolute Radio, Absolute Classic Rock, Absolute Radio 60s, Absolute Radio 70s, Absolute Radio 90s, Absolute Radio 00s and Absolute Radio Extra the station vows to represent what they refer to as ‘reluctant adults’ who like to keep abreast of all things fresh and always stay ahead of the curve with the latest gadgets.

Downloads

• Email
• Data

Absolute Radio
Absolute Radio is one of the UK's three Independent National Radio stations. The station vows to keep abreast of all things fresh and always stay ahead of the curve.

Download Now

Absolute Radio
Absolute Radio is one of the UK's three Independent National Radio stations. The station vows to keep abreast of all things fresh and always stay ahead of the curve.

Download Now

Testimonials...

   

Contact Us - feel free to get in touch with us...

Canopy Media Management Limited

3rd Floor | 229-231 High Holborn | London | WC1V 7DA

T: 08455440936

F: 02079790116

E: info@canopymedia.co.uk