Our vast portfolio of multi-media solutions and premium publisher relationships gives you access to a comprehensive view of some of the most exclusive media inventory in the UK, enriched with proprietary insight and market research.
Our team specialise in identifying opportunities for clients to deliver new audiences via multi-media advertising platforms. This aligned to a team that can fulfil every element of a campaign from initial insight and planning through to implementation and post-campaign analysis providing you with a consistent, best-in-class resource for your clients.
1. SET CAMPAIGN OBJECTIVEEstablish the overall objective and what success looks like.
2. AUDIENCE DISCOVERYWho is the target audience? Where are they? How to engage with them?
3. STRATEGIC PLANNINGCreating hypothesis Set testing criteria (e.g. frequency/creative)
4. CAMPAIGN EVALUATIONAnalyse Response & cost efficiency Key metric performance Who responded? And why?
4. GRANULAR LEARNINGSGeographical learnings Timeframe of response Influence on other media
4. APPLY LEARNINGSAdjust Refine Optimise