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ENHANCE YOUR
MEDIA CAMPAIGNS
.

Enhance

Our vast portfolio of multi-media solutions and premium publisher relationships gives you access to a comprehensive view of some of the most exclusive media inventory in the UK, enriched with proprietary insight and market research.

 

Our team specialise in identifying opportunities for clients to deliver new audiences via multi-media advertising platforms. This aligned to a team that can fulfil every element of a campaign from initial insight and planning through to implementation and post-campaign analysis providing you with a consistent, best-in-class resource for your clients.

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THE CANOPY
APPROACH
.

  • 1. SET CAMPAIGN OBJECTIVE
    Establish the overall objective and what success looks like.
  • 2. AUDIENCE DISCOVERY
    Who is the target audience? Where are they? How to engage with them?
  • 3. STRATEGIC PLANNING
    Creating hypothesis Set testing criteria (e.g. frequency/creative)
  • 4. CAMPAIGN EVALUATION
    Analyse Response & cost efficiency Key metric performance Who responded? And why?
  • 4. GRANULAR LEARNINGS
    Geographical learnings Timeframe of response Influence on other media
  • 4. APPLY LEARNINGS
    Adjust Refine Optimise

GET IN TOUCH.

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