Inserts sales partnership announced between Canopy Media and DC Thomson
DC Thomson has appointed Canopy Media to exclusively represent its portfolio of newspapers and magazines for national inserts. Earlier this year, Canopy commenced the sale of inserts, display and classified space in The People's Friend, The People's Friend Specials, The People's Friend Pocket Novels, My Weekly, My Weekly Specials, My Weekly Pocket Novels and This England as well as inserts into The Scots Magazine. From August 17, Canopy will also take over sales of national inserts for DC Thomson newsbrands The Press and Journal, The Courier, Aberdeen Evening Express, Dundee Evening Telegraph and The Sunday Post.
The partnership follows the success of Canopy’s existing long-term partnerships with other key partners, which include The Independent, The Guardian, The Daily Telegraph, Reach PLC, Hearst UK, Future plc, The Spectator and HELLO! Magazine.
Commenting on the partnership, DC Thomson’s head of national sales, Gillean McLaren, said: “By partnering with Canopy, we’re making it easier than ever before for advertisers to reach the loyal readers of our much-loved titles. As a company, we are constantly looking at how we can grow and develop our business, and working with partners like Canopy is very much part of our ongoing transformation.” Chris Grey, Chief Executive Officer at Canopy, added: “We’re delighted to partner with DC Thomson as we look to grow revenues for their brands. The opportunity is out there, you just have to have the scale, reach and expertise to find it.” ABOUT DC THOMSON DC Thomson is a company with a purpose – to make a positive impact on the communities it serves. It owns some of the country’s best-loved and trusted media brands, from news, sport and business to entertainment, comics and puzzles, a leading genealogy platform and tech services business. DC Thomson is built on creativity and ambition. It has a long tradition of entrepreneurial investment, backing companies that are making a difference. As a family business, it believes strongly in doing what it can to build a sustainable future for our customers, colleagues and shareholders. ABOUT CANOPY MEDIA For over 15 years, Canopy have been strategically partnering with many of the largest publishing groups in the UK to enhance and recapture their coverage of the media sales market. At a time when the modern media landscape is harder than ever to navigate, Canopy Media specialise in driving results by identifying and securing increasingly hard-to-reach advertiser budgets. Our business is focused on managing the sales and fulfilment for revenue lines where our partners no longer have the resource or reach, enabling them to focus on the core, high growth revenue lines.