Bauer Media appoints Canopy Media to manage production of inserts for UK publishing business
Bauer Media Publishing, the UK’s biggest consumer magazine business, have confirmed a multi-year agreement for Canopy Media to manage production of inserts for its UK brands.
From September 2023 onwards, all responsibility for inserts – including loose, bound-in and tip-on – for Bauer Media’s entire UK portfolio of publishing brands will be outsourced to Canopy. Centrefolds or sponsored sections created by Bauer will continue to be sold by the publisher’s commercial team.
The agreement means that Bauer will be able to draw on Canopy’s extensive experience in the delivery of advertising solutions for its commercial partners. Canopy represents 68% of the UK Inserts Marketplace which amounts to more than 1,000 print brands and will incorporate Bauer’s existing inserts operations as part of the agreement.
Chris Duncan, CEO, Bauer UK Publishing said: “The publishing industry continues to evolve at pace, and we’re committed to providing our commercial partners with the best products and services in the marketplace. This agreement supports that aim by providing our teams and our partners across the business with access to the UK’s largest player in the inserts market without missing a beat.”
Chris Grey, Chief Executive Officer at Canopy, said: “Bauer Media is home to some of the most iconic and trusted media brands in the UK and we’re proud to now support them with our reach and expertise. We’re looking forward to helping them continue to grow.”
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About Bauer Media UK
Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, Closer, KISS, Grazia, Empire, Magic Radio, Absolute Radio and the Hits Radio Network. These brands offer commercial partners access to highly engaged audiences, with creative solutions underpinned by insight and instinct. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.
About Canopy Media
For over 16 years, Canopy have been strategically partnering with many of the largest publishing groups in the UK to enhance and recapture their coverage of the media sales market. At a time when the modern media landscape is harder than ever to navigate, Canopy Media specialise in driving results by identifying and securing increasingly hard-to-reach advertiser budgets. Our business is focused on managing the sales and fulfilment for revenue lines where our partners no longer have the resource or reach, enabling them to focus on the core, high growth revenue lines.